“If this was Volkswagen's idea of a lemon, the
Beetle must be a well-built car.”
Volkswagen’s idea for the Lemon ad was to get
the attention of its consumers because ads before the Lemon ad where lacking in
information and were not so persuasive. Volkswagen caught the attention of its
consumers with Lemon ad and its featured headlines “Lemon” & “Think Small”.
“cars
began to be built for growing families with Baby Boomer children“
“Americans
obsessed with muscle cars”.”
The
Beetle was known to be a compact car with the strange way it was built to look.
Since the Beetle was designed in Nazi Germany that made it more difficult to
sell the vehicle. At the time when the Lemon Ad had been published, other
vehicle ads mainly focused on putting out as much information as they could for
consumers and their readers. Ads focused more on fantasy rather than reality
and lacked in focus of being able to persuade its readers to purchase products.
