Friday, February 7, 2014

  •            


  •      Camel Cigarettes Ad
  • In this Tobacco Ad for Camel cigarettes, it is telling people to choose Camel cigarettes because it will satisfy your "T-zone" and because more "Doctors" smoke Camel cigarettes rather than any other brand of cigarettes.
  • The people this ad is aiming towards would be everyone, since it says "More doctors smoke Camels than any other cigarette" I think it's saying that since doctors usually know whats best, they smoke Camel cigarettes.
  • The point of view towards this advertisement for Camel cigarettes, it is saying that Camel cigarettes are good for your "T-zone" meaning that they are good for your throat and they are good for taste.
  • The goal of this advertisement is to get people to buy Camel cigarettes instead of the other brands of cigarettes.
  • The assumptions in this advertisement is that Camel cigarettes ail satisfy your taste and it will satisfy your throat, since more doctors smoke camels than so should more people since doctors usually know what is best for you.
  • The conflict with this ad, I would say is that just because "More doctors smoke Camels than any other cigarettes", does not mean that Camel cigarettes or any cigarettes are good for you or for pleasure. 
  • The outcome of this advertisement might mean that they might get more buyers or they simply may not get more buyers.





Friday, January 17, 2014

EOC Week 1: VW Lemon

“If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car.”
Volkswagen’s idea for the Lemon ad was to get the attention of its consumers because ads before the Lemon ad where lacking in information and were not so persuasive. Volkswagen caught the attention of its consumers with Lemon ad and its featured headlines “Lemon” & “Think Small”.

“cars began to be built for growing families with Baby Boomer children“

“Americans obsessed with muscle cars”.”


The Beetle was known to be a compact car with the strange way it was built to look. Since the Beetle was designed in Nazi Germany that made it more difficult to sell the vehicle. At the time when the Lemon Ad had been published, other vehicle ads mainly focused on putting out as much information as they could for consumers and their readers. Ads focused more on fantasy rather than reality and lacked in focus of being able to persuade its readers to purchase products.